Forbes Article – A Blessing And A Curse: How Can Leaders Manage Their Egos? My thanks to Forbes Magazine for asking me to contribute to this article. The term ego is used to refer to a person’s sense of ‘self’. It encompasses their thoughts and feelings, including their self-esteem and sense of self-importance. We all have an ego. A healthy ego is a good thing because it boosts our self-confidence, pushing us to confront or overcome our fears. […]
Medium Article – Rob King of The Client Key On How To Be Great At Sales Without Seeming Salesy Timing is everything in sales. Go too hard, too early and you’ll lose. Too late and the moment has passed. You’ve got to find the right balance between proactivity and giving people space. As a part of my series about how to be great at closing sales without seeming pushy, obnoxious, or salesy, I had the pleasure of interviewing Rob King. Rob King is the founder […]
The real reasons your agency is not growing fast enough. Sales needs a rebrand in the creative industry. Too often it’s overlooked and seen as the poor relation to the creative function within agencies. It shouldn’t be this way. Incredibly, the UK’s world beating creative sector contributes £13M every hour to the economy. Yet, so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? […]
Creative Agencies, there is no better time to be winning work There is no better time for creative agencies to be winning work. Either here in the UK, or in International Markets. The barriers to entry are lower than ever before and agencies can access new clients and new markets with minimal costs and time investment. Understanding your market: Picking the right market is critical, whether it is Tech, Retail etc; there is no point trying […]
How campaign driven business development will grow your agency more effectively. Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it. However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are […]
Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
A New Year – A New Way for New Business The creative sector is currently experiencing a huge shift in the way clients engage with agencies. This presents many challenges, and opportunities, for agencies. How can creative companies gain an advantage to succeed in this changing landscape? Is there now a way for your agency to grow more effectively? A New Way, for New Business is an approach to consistently win you new work, more […]
Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
Agency Growth – Has the game changed? Not to put too fine a point on it, things have changed. The creative industries and agency world are now facing a new way, for new business. We are currently in the middle of a huge evolution in the way that clients work with their creative partners and agencies. The biggest challenge of all? Engagement. How do you engage people (e.g. your clients, current and […]