The Client Key: A New Way, for New Business.

We believe that London and the UK creative sector is among the best in the world (if not the best) and that sales should not be a struggle for creative companies.

Our vision is that creatives can thrive, not just survive with sales, new business and client acquisitions, when given access to the right tools, knowledge and processes.

Our mission is to deliver exceptional business development results and long term sustainable sales success for your business.

Working with the creative sector we empower companies to implement strategies that grow your business. We do this using The Client Key’s proprietary campaigns, systems and knowledge to attract the right clients and increase sales in the UK and internationally.

Who We Are

Rob King, Founder

The Client Key was founded by Rob King, who saw an opportunity to combine sales & creativity together more effectively, helping drive new business and growth for creative organisations. Combining his extensive experience and knowledge working with many of London’s leading film, event production and creative agencies.

Rob is a sales and new business expert with a wide network of clients and production contacts. He specialises in working across film, events & experiential, music and other areas of the creative industry.

For more than 20 years he has worked with globally renowned companies such as Abbey Road Studios, EMI Records, as well as many independent production companies.

Amy Bedford, Project Director

Amy has 8+ years of experience in the creative sector and comes from a background of client services and marketing. She has successfully grown two small agencies before joining The Client Key and has also worked in larger networked agency groups.

An industry all-rounder with broad experience from FMCG, FS, HE, B2B and B2C. Her business development focus is on brand and marketing strategy, through the lens of successful digital execution. Amy supports our agency clients with Client Key campaign development and implementation to help them grow.