Forbes Article – A Blessing And A Curse: How Can Leaders Manage Their Egos? My thanks to Forbes Magazine for asking me to contribute to this article. The term ego is used to refer to a person’s sense of ‘self’. It encompasses their thoughts and feelings, including their self-esteem and sense of self-importance. We all have an ego. A healthy ego is a good thing because it boosts our self-confidence, pushing us to confront or overcome our fears. […]
Medium Article – Rob King of The Client Key On How To Be Great At Sales Without Seeming Salesy Timing is everything in sales. Go too hard, too early and you’ll lose. Too late and the moment has passed. You’ve got to find the right balance between proactivity and giving people space. As a part of my series about how to be great at closing sales without seeming pushy, obnoxious, or salesy, I had the pleasure of interviewing Rob King. Rob King is the founder […]
Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
International Sales British Creativity – including Film, Art, Fashion, Music – is in great demand and successfully exported around the world. However, it is not just household names such as the likes of Adele, Burberry and 007 who are a global success story. Many small and medium size companies have succeeded by taking their services and creativity into new international markets. Architects, designers, advertising agencies, events companies, […]
The Challenges of Brexit So much has been written about Brexit that we run the risk here of adding yet another voice and viewpoint to an already over debated argument. Therefore, our aim is simply to focus on the person who can have the most impact on your business with a challenge like Brexit: you. Whatever your views and beliefs there is one constant fact: it is happening and […]