A New Year – A New Way for New Business

The creative sector is currently experiencing a huge shift in the way clients engage with agencies.

This presents many challenges, and opportunities, for agencies. How can creative companies gain an advantage to succeed in this changing landscape? Is there now a way for your agency to grow more effectively?

A New Way, for New Business is an approach to consistently win you new work, more effectively, at a time when clients seemingly hold much of the power.

Here are some of the key elements for you to consider at the start of 2022.

What is your Brand Value?
What do you want to be famous for and how can you stand out from the crowd in a highly competitive marketplace? Have you asked your audience what they are looking for and what problems they need solving? Then ask yourself, do you address this? What is your true value as an agency?

Have you carried out a Client Audit?
What is the profile of your current client base? It is important to understand your client, or potential clients, so you can focus on the ones that are right for you. Think about their target demographic and the solutions and services they deliver. What are the challenges they are facing right now and how might you help to address them?

How do you Engage with potential clients?
With so many routes to market and options to engage clients it is essential to find out what works best for them and your agency. Think about what marketing and social channels they use so you can understand your client more. Who are your lapsed clients and how might you go about re-engaging with them? Don’t forget to position you and your business as thought leaders and always demonstrate your expertise!

How to approach client Acquisition?
Client acquisition is perhaps the most challenging part so make sure you are prepared, rehearsed and in the right mindset. Understand both the companies and personal buying motives. Set the scene at the set of any meeting and don’t leave without getting a follow up date in the diary. And make sure you listen twice as much as you talk!

Don’t forget to Listen and Learn
Repeating a successful formula is one of the best ways to win business! Understanding where you have been successful and replicating that behaviour is essential. Also remember that sales is a team sport and you need to build, evolve and listen to your clients and your team.

The way that agencies grow their business is changing all of the time. A New Way, for New Business is a proven model for the rapid growth of creative businesses.

Get in touch to find out more and set 2022 off to the best start possible!