Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
Agency Growth – Has the game changed? Not to put too fine a point on it, things have changed. The creative industries and agency world are now facing a new way, for new business. We are currently in the middle of a huge evolution in the way that clients work with their creative partners and agencies. The biggest challenge of all? Engagement. How do you engage people (e.g. your clients, current and […]
Death of a Sales Director – A new way, for new business. Large 100+ person agencies have the luxury of talented teams to focus solely on winning new business. How does this translate in smaller agencies of 20-70 people? Can one person be a solution for delivering this large agency model for small creative businesses? Or is it simply too much for one person to deliver effectively? New business for small agencies has long been a problem. […]
Agencies: How to thrive and find new clients during a downturn? (And a lockdown!) Agencies and creative businesses are very much under pressure in today’s Covid affected world. The world (for now at least) has stopped travelling, meeting and interacting. Temporarily everything has changed the way we do business. Video calls have suddenly become the new normal and there are many questions about the long term effects of the disruption to creative businesses. This new way of operating is […]
Reality Check: You are not in the agency business. Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]