Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
Agency Growth – Has the game changed? Not to put too fine a point on it, things have changed. The creative industries and agency world are now facing a new way, for new business. We are currently in the middle of a huge evolution in the way that clients work with their creative partners and agencies. The biggest challenge of all? Engagement. How do you engage people (e.g. your clients, current and […]
The dark art of lead generation Lead generation is not what it used to be. Five or Ten years ago you had a handful of simple options. Out-bound lead gen was done with the scattergun approach of buying data or using a ‘pitch fixer’, a super well connected individual whose job it was to get you in-front of big brand clients. In-bound lead gen was about your website, case studies and […]
Could you use a pair of fresh eyes? Has your business stopped growing? Are you now too busy working ‘in the business’, instead of ‘on the business’ to fix it? Would your agency benefit from our new business development audit and bespoke action plan? We’re looking for three creative businesses to trial this new programme at a one-off-cost of £950+ VAT. Our audit and action plan will help you if your agency has […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
Reality Check: You are not in the agency business. Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]
The only five ways to grow your agency. Most of the agencies we work with at The Client Key are all looking for one thing and one thing only. Maybe you are looking for it yourself, right now? You might not know it yet (or be willing to face the reality?) but there is only one thing that is going to keep your business moving forward and that is Growth. In simple terms […]
Createtech London – Where Technology meets Creativity. The next 20 years will bring about as much change as the preceding 60, so say Createtech a conference organised by The Creative Industries Council. I attended the event this week which brought together entrepreneurs, intraprenuers, technology experts and creative leaders to discuss and share their vision in the Createtech space. But first things first, what is Createtech? Createtech is the umbrella term used to […]