The dark art of lead generation Lead generation is not what it used to be. Five or Ten years ago you had a handful of simple options. Out-bound lead gen was done with the scattergun approach of buying data or using a ‘pitch fixer’, a super well connected individual whose job it was to get you in-front of big brand clients. In-bound lead gen was about your website, case studies and […]
Could you use a pair of fresh eyes? Has your business stopped growing? Are you now too busy working ‘in the business’, instead of ‘on the business’ to fix it? Would your agency benefit from our new business development audit and bespoke action plan? We’re looking for three creative businesses to trial this new programme at a one-off-cost of £950+ VAT. Our audit and action plan will help you if your agency has […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
Death of a Sales Director – A new way, for new business. Large 100+ person agencies have the luxury of talented teams to focus solely on winning new business. How does this translate in smaller agencies of 20-70 people? Can one person be a solution for delivering this large agency model for small creative businesses? Or is it simply too much for one person to deliver effectively? New business for small agencies has long been a problem. […]
3 key agency challenges and 3 ways they’re responding! The past 6 months have brought about seismic changes in the way agencies grow their business. Our client roster spans film, advertising, events, design and numerous other creative businesses. The Client Key are helping agencies deal with major challenges in today’s market. Here are three key issues and how many clients are responding. 1) The digital pitch era Pitching isn’t an ideal situation. It’s costly, […]
Agencies: How to thrive and find new clients during a downturn? (And a lockdown!) Agencies and creative businesses are very much under pressure in today’s Covid affected world. The world (for now at least) has stopped travelling, meeting and interacting. Temporarily everything has changed the way we do business. Video calls have suddenly become the new normal and there are many questions about the long term effects of the disruption to creative businesses. This new way of operating is […]
Reality Check: You are not in the agency business. Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]
The Magic of Momentum. A sales campaign can, to some people, be one of the most daunting things to start in their business. Sales and general ‘commercial conversations’ do not come naturally to many people, and that’s ok. However, it does mean that just getting started is usually one of the hardest things to do. But get started you must – as an effective sales function is one of […]
Mayor of London’s – Business Growth Programme I am delighted to announce that we have been chosen as business mentors for the Mayor of London’s Business Growth Programme. The programme is overseen and delivered by London & Partners which is the Mayor of London’s official promotional agency. It exists to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit. The […]
The only five ways to grow your agency. Most of the agencies we work with at The Client Key are all looking for one thing and one thing only. Maybe you are looking for it yourself, right now? You might not know it yet (or be willing to face the reality?) but there is only one thing that is going to keep your business moving forward and that is Growth. In simple terms […]