How campaign driven business development will grow your agency more effectively. Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it. However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
Death of a Sales Director – A new way, for new business. Large 100+ person agencies have the luxury of talented teams to focus solely on winning new business. How does this translate in smaller agencies of 20-70 people? Can one person be a solution for delivering this large agency model for small creative businesses? Or is it simply too much for one person to deliver effectively? New business for small agencies has long been a problem. […]
3 key agency challenges and 3 ways they’re responding! The past 6 months have brought about seismic changes in the way agencies grow their business. Our client roster spans film, advertising, events, design and numerous other creative businesses. The Client Key are helping agencies deal with major challenges in today’s market. Here are three key issues and how many clients are responding. 1) The digital pitch era Pitching isn’t an ideal situation. It’s costly, […]
Agencies: How to thrive and find new clients during a downturn? (And a lockdown!) Agencies and creative businesses are very much under pressure in today’s Covid affected world. The world (for now at least) has stopped travelling, meeting and interacting. Temporarily everything has changed the way we do business. Video calls have suddenly become the new normal and there are many questions about the long term effects of the disruption to creative businesses. This new way of operating is […]
Reality Check: You are not in the agency business. Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]