Creative Agencies, there is no better time to be winning work There is no better time for creative agencies to be winning work. Either here in the UK, or in International Markets. The barriers to entry are lower than ever before and agencies can access new clients and new markets with minimal costs and time investment. Understanding your market: Picking the right market is critical, whether it is Tech, Retail etc; there is no point trying […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
A New Year – A New Way for New Business The creative sector is currently experiencing a huge shift in the way clients engage with agencies. This presents many challenges, and opportunities, for agencies. How can creative companies gain an advantage to succeed in this changing landscape? Is there now a way for your agency to grow more effectively? A New Way, for New Business is an approach to consistently win you new work, more […]
Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
Agency Growth – Has the game changed? Not to put too fine a point on it, things have changed. The creative industries and agency world are now facing a new way, for new business. We are currently in the middle of a huge evolution in the way that clients work with their creative partners and agencies. The biggest challenge of all? Engagement. How do you engage people (e.g. your clients, current and […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
3 key agency challenges and 3 ways they’re responding! The past 6 months have brought about seismic changes in the way agencies grow their business. Our client roster spans film, advertising, events, design and numerous other creative businesses. The Client Key are helping agencies deal with major challenges in today’s market. Here are three key issues and how many clients are responding. 1) The digital pitch era Pitching isn’t an ideal situation. It’s costly, […]
Reality Check: You are not in the agency business. Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]
The Magic of Momentum. A sales campaign can, to some people, be one of the most daunting things to start in their business. Sales and general ‘commercial conversations’ do not come naturally to many people, and that’s ok. However, it does mean that just getting started is usually one of the hardest things to do. But get started you must – as an effective sales function is one of […]
Mayor of London’s – Business Growth Programme I am delighted to announce that we have been chosen as business mentors for the Mayor of London’s Business Growth Programme. The programme is overseen and delivered by London & Partners which is the Mayor of London’s official promotional agency. It exists to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit. The […]