How campaign driven business development will grow your agency more effectively.

Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it.

However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are everywhere. All the client has to do is reach out and pick the nearest company that comes to mind, top of their google search or whoever gets in touch with them at the right moment. There are many, many agencies all vying for the same business.

So then, how do you compete?

The reasons someone will pick you over the competition are purely down to the value you bring them and the problems you can help them solve. That’s it. All client buying decisions are based on those factors.

When you shift the conversation more towards value and specifically the true value you offer people, there is a huge shift in the power of these conversations.

So, armed with this information how exactly do you communicate that value? How can you position yourselves in the minds of your clients as the right and only solution for them?

This is where a campaign driven approach to business development comes in. When you focus on two or three key areas of expertise that you offer and are able to communicate those clearly at scale – then you will start to get noticed.

This means giving away some of your time and even more of your value. That might sound counterintuitive but it is not. Because when you start to be of use, of value and of genuine interest to people, then suddenly they want more. Crucially they’ll be prepared to pay for it. So, campaign driven business development is one of the most effective things you can do to grow as an agency.

It will help you to stand out and scale up. Rapidly.

Interested in finding out more about campaign driven agency growth? Book one of our ‘Rapid Growth’ workshops by getting in touch, we’d love to hear from you.