How campaign driven business development will grow your agency more effectively. Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it. However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are […]
Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
Agency Growth – Has the game changed? Not to put too fine a point on it, things have changed. The creative industries and agency world are now facing a new way, for new business. We are currently in the middle of a huge evolution in the way that clients work with their creative partners and agencies. The biggest challenge of all? Engagement. How do you engage people (e.g. your clients, current and […]