The real reasons your agency is not growing fast enough. Sales needs a rebrand in the creative industry. Too often it’s overlooked and seen as the poor relation to the creative function within agencies. It shouldn’t be this way. Incredibly, the UK’s world beating creative sector contributes £13M every hour to the economy. Yet, so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? […]
Creative Agencies, there is no better time to be winning work There is no better time for creative agencies to be winning work. Either here in the UK, or in International Markets. The barriers to entry are lower than ever before and agencies can access new clients and new markets with minimal costs and time investment. Understanding your market: Picking the right market is critical, whether it is Tech, Retail etc; there is no point trying […]
How campaign driven business development will grow your agency more effectively. Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it. However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are […]
Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
A New Year – A New Way for New Business The creative sector is currently experiencing a huge shift in the way clients engage with agencies. This presents many challenges, and opportunities, for agencies. How can creative companies gain an advantage to succeed in this changing landscape? Is there now a way for your agency to grow more effectively? A New Way, for New Business is an approach to consistently win you new work, more […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
Agencies: How to thrive and find new clients during a downturn? (And a lockdown!) Agencies and creative businesses are very much under pressure in today’s Covid affected world. The world (for now at least) has stopped travelling, meeting and interacting. Temporarily everything has changed the way we do business. Video calls have suddenly become the new normal and there are many questions about the long term effects of the disruption to creative businesses. This new way of operating is […]