The real reasons your agency is not growing fast enough. Sales needs a rebrand in the creative industry. Too often it’s overlooked and seen as the poor relation to the creative function within agencies. It shouldn’t be this way. Incredibly, the UK’s world beating creative sector contributes £13M every hour to the economy. Yet, so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? […]
Turn Conversations into Fee Paying Clients The 7 step method to convert ‘conversations’ to clients. You probably have many conversations with potential clients in your agency. Perhaps on a daily basis? How many of them progress to become actual fee paying clients? How many of them end up being just ‘good conversations’? There is a process that you can take people through that is so effective it will give you a […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]
Agencies: How to thrive and find new clients during a downturn? (And a lockdown!) Agencies and creative businesses are very much under pressure in today’s Covid affected world. The world (for now at least) has stopped travelling, meeting and interacting. Temporarily everything has changed the way we do business. Video calls have suddenly become the new normal and there are many questions about the long term effects of the disruption to creative businesses. This new way of operating is […]