Medium Article – Rob King of The Client Key On How To Be Great At Sales Without Seeming Salesy Timing is everything in sales. Go too hard, too early and you’ll lose. Too late and the moment has passed. You’ve got to find the right balance between proactivity and giving people space. As a part of my series about how to be great at closing sales without seeming pushy, obnoxious, or salesy, I had the pleasure of interviewing Rob King. Rob King is the founder […]
Creative Agencies, there is no better time to be winning work There is no better time for creative agencies to be winning work. Either here in the UK, or in International Markets. The barriers to entry are lower than ever before and agencies can access new clients and new markets with minimal costs and time investment. Understanding your market: Picking the right market is critical, whether it is Tech, Retail etc; there is no point trying […]
How campaign driven business development will grow your agency more effectively. Most agencies start conversations with clients by talking about the things they deliver. E.g. film, advertising, events, digital marketing, PR etc. It’s a habit that’s very easy to fall into and on occasion we all do it. However, fundamentally, clients do not buy you for the things you deliver. They don’t even necessarily need these things! Creative services are out there in abundance, they are […]
A New Year – A New Way for New Business The creative sector is currently experiencing a huge shift in the way clients engage with agencies. This presents many challenges, and opportunities, for agencies. How can creative companies gain an advantage to succeed in this changing landscape? Is there now a way for your agency to grow more effectively? A New Way, for New Business is an approach to consistently win you new work, more […]
The Truth about Agency Sales There are many misconceptions on the best ways to grow agencies and creative businesses. Most of them are inaccurate and very unhelpful for small to mid-sized agency owners. The Client Key has decades of experience in successfully growing agencies, production companies and creative organisations. So, in this article, we’re going to share some of our core ‘truths’ in agency new business. We hope that you’ll […]