Medium Article – Rob King of The Client Key On How To Be Great At Sales Without Seeming Salesy Timing is everything in sales. Go too hard, too early and you’ll lose. Too late and the moment has passed. You’ve got to find the right balance between proactivity and giving people space. As a part of my series about how to be great at closing sales without seeming pushy, obnoxious, or salesy, I had the pleasure of interviewing Rob King. Rob King is the founder […]
The real reasons your agency is not growing fast enough. Sales needs a rebrand in the creative industry. Too often it’s overlooked and seen as the poor relation to the creative function within agencies. It shouldn’t be this way. Incredibly, the UK’s world beating creative sector contributes £13M every hour to the economy. Yet, so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business? […]
Creative Agencies, there is no better time to be winning work There is no better time for creative agencies to be winning work. Either here in the UK, or in International Markets. The barriers to entry are lower than ever before and agencies can access new clients and new markets with minimal costs and time investment. Understanding your market: Picking the right market is critical, whether it is Tech, Retail etc; there is no point trying […]
Agency New Business Workshop Last week we had the pleasure of hosting a workshop in Soho, alongside EVCOM. The topic of the session was “New Year, New Business, A New Way”, hitting the ground running with solutions to real life business development issues and setting 2022 off to a successful start! We tackled real world agency growth challenges and worked through them to give attendees suggestions to implement in […]
Agencies Going Global: Now is the time. The Client Key supports many creative agencies with their overseas representation and business development. Here’s the good news: it is now easier than ever for small to mid-sized creative agencies to expand and start working internationally. Yes there are some short term challenges in terms of Covid restrictions but they won’t be there forever. The barriers to entry are lower than ever before and agencies […]
Mayor of London’s – Business Growth Programme I am delighted to announce that we have been chosen as business mentors for the Mayor of London’s Business Growth Programme. The programme is overseen and delivered by London & Partners which is the Mayor of London’s official promotional agency. It exists to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit. The […]