Reality Check: You are not in the agency business.

Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]

The Magic of Momentum.

A sales campaign can, to some people, be one of the most daunting things to start in their business. Sales and general ‘commercial conversations’ do not come naturally to many people, and that’s ok. However, it does mean that just getting started is usually one of the hardest things to do. But get started you must – as an effective sales function is one of […]

Createtech London – Where Technology meets Creativity.

The next 20 years will bring about as much change as the preceding 60, so say Createtech a conference organised by The Creative Industries Council. I attended the event this week which brought together entrepreneurs, intraprenuers, technology experts and creative leaders to discuss and share their vision in the Createtech space. But first things first, what is Createtech? Createtech is the umbrella term used to […]