Reality Check: You are not in the agency business.

Creative Agencies – A reality check: The barrier to entry for agencies these days is low. Very low. A slick website, beautifully curated social presence, a strong creative track record (often for former employers!) and boom; you’re off. A fully bona fide ‘agency’ is in business. Form an orderly que please clients. Many people think that just by setting up shop and simply ‘being’ an […]

The Magic of Momentum.

A sales campaign can, to some people, be one of the most daunting things to start in their business. Sales and general ‘commercial conversations’ do not come naturally to many people, and that’s ok. However, it does mean that just getting started is usually one of the hardest things to do. But get started you must – as an effective sales function is one of […]

Mayor of London’s – Business Growth Programme

I am delighted to announce that we have been chosen as business mentors for the Mayor of London’s Business Growth Programme. The programme is overseen and delivered by London & Partners which is the Mayor of London’s official promotional agency. It exists to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit. The […]

The only five ways to grow your agency.

Most of the agencies we work with at The Client Key are all looking for one thing and one thing only. Maybe you are looking for it yourself, right now? You might not know it yet (or be willing to face the reality?) but there is only one thing that is going to keep your business moving forward and that is Growth. In simple terms […]

Createtech London – Where Technology meets Creativity.

The next 20 years will bring about as much change as the preceding 60, so say Createtech a conference organised by The Creative Industries Council. I attended the event this week which brought together entrepreneurs, intraprenuers, technology experts and creative leaders to discuss and share their vision in the Createtech space. But first things first, what is Createtech? Createtech is the umbrella term used to […]

Pitch ‘not so’ Perfect? – The 10 Client Key rules that will get you to Pitch Perfect. Every single time.

Life is a pitch. Never a truer word said, particularly with creative businesses. We are constantly pitching in the creative industry and it is truly an art form in itself. I’ve attended a lot of events in the last few months and I’ve been very surprised at the varying degrees of success to social or classic ‘elevator’ pitches. “What do you do? Or… What kind of […]

International Sales

British Creativity – including Film, Art, Fashion, Music – is in great demand and successfully exported around the world. However, it is not just household names such as the likes of Adele, Burberry and 007 who are a global success story. Many small and medium size companies have succeeded by taking their services and creativity into new international markets. Architects, designers, advertising agencies, events companies, […]

The Benefits of Awards

Awards season is upon us once again. The awards industry has become big business within the creative sector. Every month it seems yet another awards brand launches focussing on ever more random and extreme niches of the market. So, what does it actually mean for your business to win an award? Do they gain you more business or are they simply a welcome boost to […]

The Challenges of Brexit

So much has been written about Brexit that we run the risk here of adding yet another voice and viewpoint to an already over debated argument. Therefore, our aim is simply to focus on the person who can have the most impact on your business with a challenge like Brexit: you. Whatever your views and beliefs there is one constant fact: it is happening and […]

Welcome to The Client Key

Welcome to our new website. We’re delighted to launch The Client Key as a dedicated resource and platform offering sales support and advice specifically for the creative industry. The Client Key is the combination of our many years experience in ‘selling creativity’. We offer expertise, knowledge and insight as to how you can sell more effectively within the creative sector. There is no shortage of […]