International Sales

British Creativity – including Film, Art, Fashion, Music – is in great demand and successfully exported around the world. However, it is not just household names such as the likes of Adele, Burberry and 007 who are a global success story.

Many small and medium size companies have succeeded by taking their services and creativity into new international markets. Architects, designers, advertising agencies, events companies, film producers and numerous other British SME’s have exported their services. With today’s technology and unrestricted travel access it has never been easier to target new markets and overseas clients.

However, despite all of this, there are still various challenges associated with doing business internationally for SME’s in the creative sector. Firstly, how do you effectively engage the right clients in the right markets? How do you establish a relationship that is likely to convert to sales and repeat business? How do you then deliver the project in an effective way without a local presence? How do you allocate your resources appropriately, keeping cost and expenditure within your (probably limited) budget and yet still achieve the desired ROI? What are the cultural sensitives of doing business in new markets, do you fully understand them and how to adapt to them?

There are, of course, many other considerations to account for when exporting and doing business internationally. However, the good news is that none of these challenges are insurmountable. Even for SME’s with small teams and limited resources!

The Client Key runs dedicated campaigns and offers support specifically for creative companies who want to expand internationally. We are experienced in working within established overseas economies and emerging markets. Knowing how to effectively connect your business with relevant clients and markets is key. If this something your business is considering The Client Key can help and we’d love to talk: use@theclientkey.com

9 Creative Sales Rules for Success

Download our FREE PDF with ten tips for improving your sales function and client acquisition process.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

GET YOUR EMAIL UPDATES

Email address