The Client Key: A Creative Sales Agency

We believe that London and the UK creative sector is among the best in the world (if not the best) and that sales should not be a struggle for creative companies.

Our vision is that creatives can thrive, not just survive with sales, new business and client acquisitions, when given access to the right tools, knowledge and processes.

Our mission is to deliver exceptional business development results and long term sustainable sales success for your business.

Working with the creative sector we empower companies to implement strategies that grow your business. We do this using The Client Key’s proprietary campaigns, systems and knowledge to attract the right clients and increase sales in the UK and internationally.

Who We Are


Rob King, Founder

The Client Key was founded by Rob King, who saw an opportunity to combine sales & creativity together more effectively, helping drive new business and growth for creative organisations. Combining his extensive experience and knowledge working with many of London’s leading film, event production and creative agencies.

Rob is a sales and new business expert with a wide network of clients and production contacts. He specialises in working across film, events & experiential, music and other areas of the creative industry.

For more than 20 years he has worked with globally renowned companies such as Abbey Road Studios, EMI Records, as well as many independent production companies.


Market Maker

The Client Key’s bespoke service identifies the fastest way to improve your sales function and client acquisition process.

By understanding your business and prospective clients we will advise on the best way to increase and grow your sales. Our focus is on structure, process and how to deliver a more effective client and sales function in your business.

Creative Accelerator

Our team will work within your business to implement The Client Key’s tools, systems and processes for long term sales success.

The delivery of the Creative Accelerator within your business builds the knowledge and skills in-house to ensure legacy and sales sustainability.

Passport to Growth

British creativity is in demand around the world. Passport to Growth is designed to take your products to global markets and forge new client connections.

This specialist service will fast track sales and commercial success for creative companies overseas.

Creative Connection

The Client Key has a large and established network of trusted creative companies. If you are an organisation in the corporate sector looking for your next creative partner, we will introduce you to compatible, leading and innovative companies, saving you time and risk when selecting new creative agencies.

Our service removes many of the challenges of working with new creative companies, ensuring a greater level of success for your projects and campaigns.

9 Creative Sales Rules for Success

Download our FREE PDF with ten tips for improving your sales function and client acquisition process.

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